EUBEA Festival: Der Erfolg nimmt seinen Lauf
vom 10.11.2014 veröffentlicht über meinMemoDie erste Edition des EuBEA Festival liegt hinter uns und wir sind stolz darauf,, einen “place to be” für die Europäische Eventindustrie geschaffen zu haben.
EuBEA Festival
Die erste Edition des EuBEA Festival fand im Oktober 2014 in
Sevilla statt und die Veranstalter, die Mailänder Agentur ADC, ist stolz darauf, einen "place to
be" für die Europäische Eventindustrie geschaffen zu haben.
In Sevilla, in dem exklusiven Hotel Barcelò Renacimiento, fand die erste Edition des EuBEA Festival
statt, eine bisher einzigartige Gelegenheit in Europa zur Weiterbildung,
Networking und Festlichkeit – alles unter dem Schirm der drei Keywords: Live
Show, Interaction, Networking. Die Zahlen dieser ersten Ausgabe des Festivals
sind beeindruckend: über 400 Delegierte aus 20 europäischen Ländern, 20 Speaker
aus Europa, Asien und den USA, 163 eingereichte Events aus 22 Ländern (ein Plus
von 56 % gegenüber EuBEA 2013), 90 Events auf der Shortlist, 87 einreichende
Agenturen, 24 europäische Juroren und 71 vergebene Awards bei der EuBEA-Ceremony.
Direkt im Anschluß an das Festival erhielt der Ausrichter, die italienische ADC
Group, viel positives Feedback von den Teilnehmern. Alessandra Lanza, Sprecherin des
italienischen Verbandes Assocomm, beschrieb das Festival als “eine bedeutende
Gelegenheit für ein europaübergreifendes Networking. Besonderen Dank an die
Organisatoren – ganz besonders Salvatore Sagone – der Präsident der ADC Group –
für das hohe inhaltliche Level und den Mut, das Ganze auf die Beine zu
stellen.” Die Veranstaltung wurde beendet mit der Vergabe der European Best
Event Awards. Viele europäische Städte haben zur Ausrichtung des Festivals im
2015 eingeladen. Der Favorit wird im Frühjahr 2015 ausgelotet.
Die Gewinner der European Best Event Awards
FIRST PLACE:
Organising company: Magic Garden
Client: French Ministry of Defence
Event: The International Commemorative Ceremony of the 70th anniversary of Normandy Landings
Event type: Celebration / Festivity
Country: France
SECOND PLACE:
Organising company: ubi bene
Client: adidas
Event: all in or nothing
Event type: Sport Event
Country: France
THIRD PLACE:
Organising company: A Loud Minority / Conscious Minds
Client: Nike Global
Event: Nike Run Viking #runfree
Event type: Integrated Event
Country: Sweden
BEST CREATIVITY
1. Organising company: Magic Garden
Client: French Ministry of Defence
Event: The International Commemorative Ceremony of the 70th anniversary of Normandy Landings
2.Organising company: insglück Gesellschaft für Markeninszenierung mbH
Client: Union Asset Management Holding AG
Event: Professional Conference and Evening Gala ‘InvestmentAktuell 2014’ - “Amazingly simple. Simply amazing
3.Organising company: BBDO Live
Client: Daimler AG, smart Deutschland
Event: smart DJ - The world's first turntable test drive
BEST EXECUTION
1.Organising company: Magic Garden
Client: French Ministry of Defence
Event: The International Commemorative Ceremony of the 70th anniversary of Normandy Landings
2.Organising company: Medialaan nv
Client: VTM
Event: 25 years VTM: Een Dikke Merci Vol Magie
3.Organising company: PS Communication Denmark
Client: Maersk Line
Event: Bringing You The World
BEST CHANNEL STRATEGY
1.Organising company: A Loud Minority / Conscious Minds
Client: Nike Global
Event: Nike Run Viking #runfree
2.Organising company: BBDO Live
Client: Daimler AG, smart Deutschland
Event: smart DJ - The world's first turntable test drive
3.Organising company: Heineken & United State of Fans/TBWA (agency)
Client: Heineken
Event: The Heineken Ibiza Final
BEST EFFECTIVENESS
1.Organising company: Magic Garden
Client: French Ministry of Defence
Event: The International Commemorative Ceremony of the 70th anniversary of Normandy Landings
2.Organising company: PS Communication Denmark
Client: Maersk Line
Event: Bringing You The World
3.Organising company: Vagedes & Schmid GmbH
Client: AIDS-Hilfe Hamburg e.V.
Event: Take a position – Traffic Light Kamasutra
B2B EVENT
1.Organising company: onliveline GmbH – office for concept & staging
Client: Fraunhofer Gesellschaft (association of applied science)
Event: Fraunhofer Jahrestagung 2014 // Fraunhofer Award Ceremony 2014
2.Organising company: New Balls Please / Berlin
Client: Callebaut
Event: Opening Callebaut chocolat academy
3.Organising company: MCI Deutschland GmbH
Client: Robert Bosch GmbH
Event: Bosch Cordless Technology Summit 2014
B2C EVENT
1.Organising company: BBDO Live
Client: Daimler AG, smart Deutschland
Event: smart DJ - The world's first turntable test drive
2.Organising company: Filmmaster Events
Client: Ferrero Spa - Nutella
Event: Happy Birthday Nutella
3.Organising company: Desafio Global Ativism
Client: Energias de Portugal, S.A.
Event: EDP Brand Activation at Music Festivals
B2I / CONVENTION
1.Organising company: Move People & Experience Communication
Client: Heineken
Event: Sol Independence Day
2.Organising company: Grupo Sorensen Sba, SL
Client: Altadis
Event: Altadis annual convention 2013
3.Organising company: Eventisimo
Client: Oriflame Sweden
Event: Oriflame e Cis Gold Conference 2013
CELEBRATION / FESTIVITY
1.Organising company: Magic Garden
Client: French Ministry of Defence
Event: The International Commemorative Ceremony of the 70th anniversary of Normandy Landings
2.Organising company: Medialaan nv
Client: VTM
Event: 25 years VTM: Een Dikke Merci Vol Magie
3.Organising company: Heineken & United State of Fans/TBWA (agency)
Client: Heineken
Event: The Heineken Ibiza Final
CONGRESS / CONFERENCE
1.Organising company: insglück Gesellschaft für Markeninszenierung mbH
Client: Union Asset Management Holding AG
Event: Professional Conference and Evening Gala ‘InvestmentAktuell 2014’ - 'Amazing simple. Simply amazing'
2.Organising company: George P Johnson
Client: Cisco
Event: Cisco Live! 2014
3.Organising company: AIM Group Spain, S.L.
Client: ATCA (Air Traffic Control Association) and Canso (Civil Air Navigation Services Organization)
Event: World ATM Congress 2014
CULTURAL EVENT
1.Organising company: Xsaga
Client: Mauritshuis
Event: Opening Mauritshuis
2.Organising company: George P. Johnson
Client: Evening Standard
Event: Get Reading
HYBRID EVENT
1.Organising company: Le Public Système / Wunderman / Brainsonic
Client: Microsoft France
Event: Microsoft TechDays 2014
2.Organising company: George P. Johnson
Client: Cisco
Event: Cisco GSX
3.Organising company: Filmmaster Events
Client: Ferrero Spa - Nutella
Event: Happy Birthday Nutella
INCENTIVE EVENT
1.Organising company: 27Names – MaxiMice
Client: Johnson & Johnson
Event: Winter Tale - Summer Ice of Norvegian Journeys
INTEGRATED EVENT
1.Organising company: A Loud Minority / Conscious Minds
Client: Nike Global
Event: Nike Run Viking #runfree
2.Organising company: Pure Perfection GmbH
Client: Audi AG
Event: Audi Opening Event CES, Las Vegas
3.Organising company: A+A Communication
Client: Volvo Trucks Corporation, Asia/Pacific
Event: The New Volvo Truck Range, Product Experience 2014
LAUNCH EVENT
1.Organising company: PS Communication Denmark
Client: Maersk Line
Event: Bringing You The World
2.Organising company: Filmmaster Events
Client: Ford of Europe
Event: Transit Go Further 2014
3.Organising company: Le Public Système
Client: Nissan Europe
Event: Nissan eNV200 Live Event
MUSICAL EVENT
1.Organising company: Filmmaster Events
Client: Ferrero Spa - Nutella
Event: Happy Birthday Nutella
2.Organising company: Banca Mediolanum SpA
Event: Mediolanum Music Box
3.Organising company: Agencja Live, TBWA PR
Client: Grupa Zywiec
Event: Meskie Granie 2014
NON PROFIT EVENT
1.Organising company: Vagedes & Schmid GmbH
Client: AIDS-Hilfe Hamburg e.V.
Event: Take a position – Traffic Light Kamasutra
2.Organising company: Joke Event AG
Client: EFCNI / Drägerwerk AG
Event: Socks for life by EFCNI
3.Organising company: Sinergie - 27Names
Client: Fly for Peace Promotional Committee
Event: Fly for Peace
PUBLIC EVENT
1.Organising company: Atölye Grup - Yolculuk Atölyesi Turizm Organizasyon Prodüksiyon Tic.Ltd.Sti
Client: Turkey Golf Federation
Event: Tiger Woods’s Cross-Continental Golf Shot
2.Organising company: ARC - Desafio Global Ativism
Client: ARC – NOS – Cascais Municipal Council
Event: NOS Air Race Championship
3.Organising company: Acciona Producciones y Diseño (APD)
Client: City Hall of San Sebastian
Event: 1813-2013 Bicentenary: 200 years building San Sebastian
ROADSHOW
1.Organising company: Creative Pro, s.r.o.
Client: Microsoft Slovakia s.r.o.
Event: Office2Go - 1st B2B Live! Roadshow
2.Organising company: UniCredit
Event: UEFA Champions League Trophy Tour presented by UniCredit
3.Organising company: Heineken & United State of Fans/TBWA (agency)
Client: Heineken
Event: Heineken Trophy Experience
SPORT EVENT
1.Organising company: ubi bene
Client: adidas
Event: all in or nothing
2.Organising company: Czech Olympic Committee + AV Media
Client: Czech Olympic Committee
Event: Olympic Park Sochi - Letna 2014
3.Organising company: Heineken & United State of Fans/TBWA (agency)
Client: Heineken
Event: Heineken Trophy Experience
SUSTAINABLE EVENT
Organising company: Creative Pro, s.r.o.
Client: RWE IT Slovakia, s.r.o. (from june 2014 FPT SLovakia, s.r.o.)
Event: RWE IT Slovakia 'Gives Back Wings'
TEAM BUILDING
1.Organising company: d-side group
Client: ING (banking)
Event: ING Day - Going for 2015! Your step makes the difference
2.Organising company: Desafio Global Ativism
Client: Heineken Group in Portugal (SCC – Sociedade Central de Cervejas e Bebidas, S.A.)
Event: ‘Just Do It’
3.Organising company: Joke Event AG
Client: Dentsu Aegis Network Germany GmbH
Event: Dentsu open-air festival
TRADE SHOW
Organising company: Jack Morton Worldwide
Client: Ericsson
Event: Ericsson at Mobile World Congress
BEST COMPANY
Ferrero
BEST AGENCY
1. Magic Garden - 27Names
2. (ex aequo): Filmmaster Events
3. (ex aequo): Creative Pro
4. ubi bene
BEST TECHNOLOGY INNOVATION
Organising company: onlive GmbH - office for concept & staging
Event: fraunhofer jahrestagung 2014 // fraunhofer award ceremony 2014
DELEGATE AWARD
Organising company: Nine Yards
Event: We are giants
BEST USE OF SPACE ENVIRONMENT SETTING
Organising company: Magic Garden
Event: The international commemorative ceremony of the 70th anniversary of Normandy Landings
ICONIC SPECIAL JURY AWARD
Organising company: Balich Worldwide Shows
Eventi:
- Sochi 2014 Olympic Closing Ceremony
- Sochi 2014 Paralympic Opening Ceremony
- Sochi 2014 Paralympic Closing Ceremony
CREATIVE DIRECTOR
Beatrix Mourer from 27Names - Magic Garden
BEST EVALUATION AWARD
Organising company: UniCredit
Event: Uefa Champions League Trophy Tour presented by UniCredit
BEST LOW BUDGET EVENT
Organising company: Creative Pro
Event: gives back wings
(Ex aequo)
Organising company: move people & experience communication
Event: Sol indepebdence day
ADC Group
ADC Group is a publishing company based in Milan that provides online and printed products top professionals working in advertising, marketing, media and events.
Our mission is to provide companies investing in communication with the most innovative informative tools to let them better choose their partners and communicate more effectively with their targets.
ADC hits the mark through its click & paper strategy: the web for daily information, interactivity and immediacy. Printed material for a deeper, insightful and learning experience.
