(Bildquelle: Marko Delbello Ocepek)

Why and how will event organisers come together at the end of August?

Conventa Week is fast approaching, and for the first time, it will be held in hybrid format, defyingthe challenging conditions of the corona crisis. Two events will be taking place during the lastweek of August; the Conventa Trade Show and Conventa Crossover conference. Conventa TradeShow, the oldest MICE event in the region, will be taking place from 25 to 26 August 2021, attendedby 75 exhibitors and 110 international hosted buyers. 1,803 appointments between exhibitors andhosted buyers have already been pre-scheduled and the organisers expect more than 2,500appointments to be made. They are preparing Conventa as a good practice case. An example ofhow large events can be safely and responsibly executed during the pandemic. They see Conventaas the cornerstone of the region's meetings industry, proving that it is resilient, persistent, andalways looking for new opportunities.

Gorazd Čad, co-founder of Conventa explained that putting together the Conventa mosaic this yearhas been extremely challenging. Navigating between 4 days of programme content, highexpectations from the attendees and logistical constraints proved to be the greatest challenge.

"The organisation of this year's event is special in many ways. Especially in terms of logistics, whichwas the most challenging and difficult part of the project. Despite the challenge, after a longmarathon, we are ready to deliver a diverse and bold programme that dictates a hybrid future forthe meetings industry." he continued.

The organisers are seeing a strong trend of increased demand for live meetings. A surprising fact isthat the vast majority of international guests will be attending the event live. Only a handful willattend the event via Conventa’s online platform that will be the foundation of the hybrid format. Thismeans that the desire to meet with people in person is stronger than ever, which is positive news forthe meetings industry and live events in general. Special attention will be paid to ensuring a safe event, strictly adhering to the Vaccinated, Tested,Recovered Rule. It is particularly interesting to note that 86% of all participants answered that theyare vaccinated. Non-vaccinated individuals will have to present proof of recovery from Covid-19 or aPCR/rapid antigen test upon arrival. On-site testing will also be available for participants. Theorganiser of Conventa Crossover; Toleranca Marketing has also received the Safe & Healthy Meetingscertification from the Slovenian Convention Bureau, ensuring a high-level of participant safety.

"Conventa is sending a positive message to the world and is working to build renewed trust inevents of all kinds. Conventa is still alive because it is persistent, courageous and committed to itsmission. Together we can do it and we can organise events in a safe way. We will prove it at the end of August", emphasised Miha Kovačič, co-founder of Conventa.

The entire Conventa team together with its partners remain optimistic. The pandemic has taughtthem a lot about responsibility towards the environment, participants and the wider community. Forthis reason, they sincerely believe that Conventa will be a good practice example of how the wholeindustry can come out of the crisis stronger and better.

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