12.11.2015

Gedenkfeier der Schlacht von Waterloo wird mit dem Event-Oscar 2015 gekrönt

Gedenkfeier der Schlacht von Waterloo wird mit dem Event-Oscar 2015 gekrönt

Der erste Preis des EuBea - European Best Event Award geht an das "200jährige Jubiläum der Schlacht von Waterloo”, produziert von VO Communication in Kooperation mit Verhulst Events und Luc Petit Creation. Das EuBea Festival in Sevilla wartete mit Networking auf allerhöchstem Niveau auf und war für alle Beteiligten ein Quell kreativer Inspiration. Das EuBea-Festival 2016 wird in St. Petersburg stattfinden.


The winners of the tenth edition of EuBea - European Best Event Awards, held for the second consecutive year in Seville – have been announced. The prize, awarded within the second European Festival of Events and Live Communication, saw the participation of 290 events from 122 agencies representing 21 European countries, who competed in live presentations before a jury consisting of about 30 reputable representatives of companies and trade associations.

The award for European Best Event Award 2015 went to the "Battle of Waterloo Bicentenary Commemoration" event, a spectacular and visionary re-enactment of the battle of Waterloo conceived by VO Communication in partnership with Verhulst Events and Luc Petit Création for Bataille de Waterloo 1815 asbl. The second prize went to "The Opening Ceremony of the 2014 Glasgow Commonwealth Games", created by Jack Morton Worldwide for the Games’ organising committee. The “Opening Ceremony APM Terminals Maasvlakte II, Rotterdam”, by the agency BIND for APM Terminals Maasvlakte, took the third step of the podium.
The Press Jury, consisting of journalists from 14 European countries, awarded a special prize to the project "Hearing Hands" by Dinamo Istanbul, now part of Casta Diva Group, and created for Leo Burnett Istanbul and Samsung Electronics Turkey. The award was granted for the ability to combine the physicality of the event to expendable content on other media, from advertising to social engagement. A clear sign from the jury to the entire industry, in view of the transition from the logic of the event to that of live communication. The "Hearing Hands" campaign was one of the brightest protagonists of the Festival, as it also won awards for Best Event in the Low budget, Integrated and Hybrid categories, as well as special mentions for the best Creativity and Effectiveness.
Among other honourable mentions, the award for Best Agency went to VO Communication, which also took Best Creative Director for the work devised by Michel Huvenne and Luc Petit. Samsung was voted Best Event Company of 2015.
One of the crucial elements of projects competing this year was the ability to combine the typical spectacular factor of the event with the power to reach its audience even through digital and traditional channels, moving away from a concept of mere tactic and turning it into an intersecting strategic lever within the marketing mix. Another element held in high regard by the jury was the measurability of campaigns in quantitative terms, a key element in assessing the impact of competing initiatives in terms of business return (ROI).

"The gap between an event and other forms of communication is shrinking more and more. The very definition of event is evolving, with a fluidity and complexity that brings us to talk about it today in terms of live communication, a format that transcends the classical concept of event as separate from other forms of communication", said Salvatore Sagone, president of EuBea and ADC Group. "We are very satisfied with the outcome of this tenth edition of the Festival, which began with record numbers and culminated with a two-day gathering in which the international elite of the event industry and of live communication exchanged ideas, strategies and outlooks. The success of EuBea 2015 is proof that the event industry is increasingly strategic for the global business landscape, as well as for the local economy. This is confirmed by the interest shown by institutions and associations present as sponsors and supporters of the event, from the Sevilla Congress & Convention Bureau, to the tourist boards Turismo De Sevilla, Turismo De La Provincia Andaluz, as well as the Chamber of Commerce".


B2B EVENT
1. Wella TrendVision Monaco French Riviera 2014; Agency: zerotwonine GmbH; Client: Procter & Gamble/Wella
2. Johnnie Walker Symphony In Blue; Agency: Done and Dusted Productions Ltd; Client: Diageo
3. Fraunhofer Jahrestagung 2015 /Fraunhofer Award Ceremony 2015; Agency: onliveline GmbH - office for concept & staging; Client: Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V (association of applied science)

B2C EVENT
1. The Imagination Machine; Agency: Wieden+Kennedy Amsterdam, Tellart; Client: S7 Airlines
2. #WhatAreYouFOR; Agency: Merlo Spa; Client: Mercedes-Benz Italia brand smart
3. Brooks – Don’t hide!; Agency: Konzept & Kreation Volker Hagen; Client: Brooks Clothing GmbH & Co KG

B2I (BUSINESS TO INTERNAL) / WITHVENTION
1. ONE – Together for Better Energy ; Agency: EDP/Desafio Global Ativism; Client: EDP
2. Be Coke. Coca-Cola Sales Withvention 2015; Agency: The Next Event & The Next World | Next Group; Client: Coca-Cola Hbc Italia
3. Withvención EE.SS. BP 2015; Agency: Grupo Sörensen; Client: BP España

LAUNCH EVENT
1. Battle of Waterloo Bicentenary Commemoration; Agency: VO Communication in partnership with Verhulst Events and Luc Petit Création; Client: Bataille de Waterloo 1815 asbl
2. New Media Award 2015, Creative LateNight; Agency: insglück Gesellschaft für Markeninszenierung mbH; Client: InteractiveMedia CCSP GmbH
3. Maserati Centennial Gathering; Agency: Filmmaster Events; Client: Maserati

WITHGRESS / WITHFERENCE
1. Engage Prague 2015 by Socialbakers; Agency: JAD Productions; Client: Socialbakers
2. Dare for More / Cash Sales Withvention 2015; Agency: CREATIVE PRO - 27Names; Client: Lyreco
3. Withgress and Evening Gala “InvestmentAKtuell 2015”, “Timeless Value”; Agency: insglück Gesellschaft für Markeninszenierung mbH; Client: Union Asset Management Holding AG

CULTURAL EVENT
1. Inferno, inaugural cultural event to the Waterloo Bicentenary Commemoration; Agency: VO Communication in partnership with Luc Petit Création; Client: Bataille de Waterloo 1815, asbl
2. Opening new entrance building Van Gogh Museum ; Agency: Xsaga in cooperation with Van Gogh Museum; Client: Van Gogh Museum
3. Hannover Messe Opening Ceremony 2015 ; Agency: insglück Gesellschaft für Markeninszenierung mbH; Client: Deutsche Messe AG

EDUCATION TRAINING EVENT
1. ApprentiScenes; Agency: Manifestory; Client: Région Ile de France
2. Feed your Mind!; Agency: The Next Event | Next Group; Client: Nestlé
3. Habanos Night 2015; Agency: Grupo Absolute; Client: Club Pasión Habanos

HYBRID EVENT
1. Hearing Hands; Agency: Dinamo Istanbul part of Casta Diva Group; Client: Leo Burnett Istanbul and Samsung Electronics Turkey
2. Eurovision Song Withtest - Vienna - 2015; Agency: ORF - Austrian Broadcasting Corporation; Client: EBU - European Broadcasting Union
3. Audi Tweet & Down; Agency: Double 2; Client: Audi France

INCENTIVE
1. Oriflame 2014 Cis Gold Withference; Agency: Eventisimo; Client: Oriflame

INTEGRATED EVENT
1. Hearing Hands; Agency: Dinamo Istanbul part of Casta Diva Group; Client: Leo Burnett Istanbul and Samsung Electronics Turkey
2. Battle of Waterloo Bicentenary Commemoration; Agency: VO Communication in partnership with Verhulst Events and Luc Petit Création; Client: Bataille de Waterloo 1815 asbl
3. Fiat 500X: The Power of X; Agency: krow communications; Client: Fiat - FCA Italy S.p.A.

LAUNCH EVENT
1. Opening ceremony APM Terminals Maasvlakte II, Rotterdam; Agency: BIND; Client: APM Terminals Maasvlakte II
2. #WhatAreYouFOR; Agency: Merlo Spa; Client: Mercedes-Benz Italia brand Smart
3. Infinite Inspiration – World Premiere of the Freightliner Inspiration Truck; Agency: Oliver Schrott Kommunikation; Client: Daimler AG

MUSICAL EVENT
1. Alfa Future People; Agency: Alfa Future People LLC; Client: Alfa Future People LLC
2. Telekom Electronic Beats Festival; Agency: 2Bild TV.Events & Media GmbH; Client: Deutsche Telekom AG
3. Vodafone Music Sessions - Seasick Steve; Agency: Action4 Ativism; Client: VODAFONE

NON PROFIT / SOCIAL SERVICE EVENT
1. Wounded to Death; Agency: Mismaonda srl; Client: Mismaonda srl
2. Eneco Clean Beach Cup; Agency: Fast Forward; Client: Eneco

PUBLIC EVENT
1. Battle of Waterloo Bicentenary Commemoration; Agency: VO Communication in partnership with Verhulst Events and Luc Petit Création; Client: Bataille de Waterloo 1815 asbl
2. The Opening Ceremony of the Glasgow 2014 Commonwealth Games; Agency: Jack Morton Worldwide; Client: The Organising Committee of the Glasgow 2014 Commonwealth Games
3. Mediterranean Culinary Days ; Agency: Atolye Grup; Client: Hatay Governorship and The Innovation Platform of Hatay

ROADSHOW
1. National Museumweek, /Our real gold\\\\\\\\; Agency: Xsaga in cooperation with Museumvereniging (National Museums Association). Lava, the Projectstudio and Q&A Communication; Client: Museumvereniging (National Museums Association)

SPORT EVENT
1. (Ex aequo)
NISSAN LM24H; Agency: HOPSCOTCH EVENT; Client: NISSAN EUROPE e OPENING CEREMONY UEFA CHAMPIONS LEAGUE FINAL BERLIN 2015; Agency: FILMMASTER EVENTS in cooperation with Circo de Bakuza; Client: UEFA

SUBSTAINABLE EVENT
1. Eneco Clean Beach Cup; Agency: Fast Forward; Client: Eneco
2. La Vache Verte; Agency: Manifestory; Client: CNE (Withfédération Nationale de l'Elevage)
3. Bridgestone Presents Chill-Out Festival 2015; Agency: Tatu Event; Client: Bridgestone

TEAM BUILDING
1. The Perfect Match – Proxy Night 2015; Agency: The Oval Office; Client: SD Worx

TRADE SHOW
1. AutoRAI 2015 - Amsterdam Motor Show; Agency: Kubik bv; Client: Amsterdam RAI
2. Honda Goodwood Festival of Speed 2015; Agency: Jack Morton Worldwide; Client: Honda
3. Innovation City; Agency: George P. Johnson; Client: GSMA

SPECIAL MENTIONS

BEST CREATIVITY - Hearing Hands ; Agency: Dinamo Istanbul part of Casta Diva Group; Client: Leo Burnett Istanbul and Samsung Electronics Turkey

BEST CREATIVITY - Battle of Waterloo Bicentenary Commemoration; Agency: VO Communication in partnership with Verhulst Events and Luc Petit Création; Client: Bataille de Waterloo 1815 asbl

BEST CHANNEL STRATEGY - Eurovision Song Withtest - Vienna - 2015; Agency: ORF - Austrian Broadcasting Corporation; Client: EBU - European Broadcasting Union

BEST EFFECTIVENESS - Hearing Hands; Agency: Dinamo Istanbul part of Casta Diva Group; Client: Leo Burnett Istanbul and Samsung Electronics Turkey

TECHNOLOGY INNOVATION - Hannover Messe Opening Ceremony 2015; Agency: insglück Gesellschaft für Markeninszenierung mbH; Client: Deutsche Messe AG

BEST EVALUATION AWARD
1. Cisco Live; Agency: George P. Johnson; Client: Cisco
2. Alfa Romeo “An Italian Creation” ; Agency: Simmetrico; Client: FCA, Alfa Romeo

BEST EVENT AGENCY - VO Communication in partnership with Verhulst Events and Luc Petit Création

BEST EVENT COMPANY – Samsung

BEST CREATIVE DIRECTOR - Michel Huvenne di VO Communication

Quelle bzw. Informationen von:

I-20125 Milan
Bea World Festival
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